It used to be the case that whichever large brand had the most money to throw at advertising would get the best minds to create the best campaigns that would get them the most sales. Now that the playing field has been somewhat leveled by social media, engagement and content can travel further than ever before. For the first time, you don’t need thousands of dollars to bring in fantastic business for your company.
Of course, having a little extra money to spend can’t hurt… you could buy fancy fancy SEO consultancy services and programs, hire someone to redesign your website, and commission new research to create beautiful infographics, but what can you do with literally no budget? Continue reading