Category Archives: Google Search

YouTube SEO (VSEO)

YouTube SEO (VSEO)Now that YouTube has integrated with Google it’s easier than ever to get your video into search results, but video SEO (VSEO) still makes a difference in getting the best possible ranking! The idea behind VSEO is that Google still can’t ‘read’ videos and therefore can only assess this kind of content via all of its associated text, which is why it’s got to be done correctly!

  • Tags – This is where the most mistakes are made. Tags are meant to give Google a clue as to what the video is related to, not get your video extra clicks just because you tagged it for a million different keywords. If Google sees that everyone who types in a keyword immediately clicks off of your video (this is called a “bounce”) it’s going to decide that you’re not relevant for that term. High bounce rates are very bad and tell Google your content isn’t very good. Low bounce rates are rewarded with better ranking. For YouTube tags, 5-10 is a great range. 
    • Short-tail keywords: These are very general and simple keywords that apply to a wide range of subjects and get tons of traffic. They’re also much harder and more expensive to get a good ranking for and those you attract will be less likely to be good leads. 
    • Long-tail keywords: These are much more specific keywords, usually keyword phrases that narrow down users to only those that are most relevant to your website. They’re easier and less expensive to rank for and your leads are more relevant. These long-tail keywords are also going to generate more long-term traffic than the short-tail keywords. Forget short-tail and invest in long-tail.
  • Title- Just as with a blog post, your most important keywords should be up front. Google still places a lot of weight in titles—the keywords you use should also be reflected in description, tags, and transcript.
  • Description - Should be written in natural language but all of your main keywords (the ones that will be reflected in your tags) should be there. Get rid of empty words or requests for shares and be sure to include links to any social media platforms or landing pages you’d like to send viewers to.
  • Transcripts- It’s going to be interesting to see how YouTube transcripts evolve, but until search engines learn how to ‘read,’ we have to provide the braille for them in the format of a Transcript. You can easily caption/subtitle your own videos using very basic formatting guides and give Google more information to work with. At the end of the video, include a link to your website in the audio transcript.

Looking forward to seeing how Google learns to best judge video relevancy!

Post by Cricky Cicchetti

 

10 Google Search Secrets You Should Already Know

As I was scanning the Google Search Blog today I came across something called A Google a Day. The user is given a question and using his or her own grasp of Google Search, the user races against the clock to find the answer and type it in as quickly as possible. Today’s example is below.
A Google a Day, Molière and Tartuffe
Having grown up in a house where my older brother and I raced to do everything, this was a welcome challenge. My brother and I would often demand our parents give us an obscure fact to find and then we would literally run to our respective computers to try and find the answer first. I was excited about A Google a Day, and yes, I OWNED today’s question.

A Google a Day, Molière and Tartuffe
It’s a strangely satisfying game and I’d recommend this if you feel like taking your Google Search skills for a spin. A Google a Day even explains the best way you should have found the answer. The questions range from easy to pretty tough and definitely point to the rising importance of search as a skill. With so much knowledge easily accessible it’s crucial to be able to navigate it quickly and effectively. The plane of digital literacy has been established and you don’t want to find yourself on the wrong side.

Ok enough of the preaching. On to the old and simple ways that the Google Search bar can help you find exactly what you’re looking for. Strange that more people don’t know about these Google search secrets…

10 Google Search Secrets You Should Already Know!

site:

If you know what you’re looking for on a particular website but just can’t seem to find it, site searches are great. I generally use them to track down email addresses. Sometimes they’re hidden in counter-intuitive places so having a trick like site: up your sleeve can help you root them out.

ex: site:www.thedailymuse.com interview

For the above query, the search results are all articles from The Daily Muse–a fantastic resource of young businesswomen!–with just the articles pertaining to interviews. Nice!

define:

This one’s pretty easy. Want to know the definition of a word? Just type define: with the word. Clever Google will understand and return a definition complete with a pronunciation guide. For example, define:brouhaha

define:brouhaha google search

word * word

This one is new to me, but it’s a good one! Sometimes you’re not exactly sure what the right keyword is, but you know at least some of them. Google Tips & Tricks uses “creative * writing” as an example which returns results for keyword phrases including “creative nonfiction writing,” “creative poetry writing,” “creative & practical writing,” etc.

-word

This is a great search tool if there’s a very popular search term very close to the one you’d like to use that will likely skew the results away from what you’re looking for. Try this little comparison on your own, you’ll see that the first search is dominated by results for Hermione Granger, a more popular search than those looking for the Hermione from Greek mythology or any other Hermiones out there, and the second excludes those articles about the fictional literary character:

ex. hermione

ex. hermione -granger

“search phrase”

Hopefully this one goes without saying. By placing quotation marks around your search phrase (or phrases) you can find exact matches for them. While a search with no quotation marks will yield results that have your terms in any order, a search with the phrase in quotation marks will return sites that rank well for those words in that particular order.

weather

You can either type in “weather” followed by a city or just weather followed by a zip code. Easy.

weather google search tips and tricks

Movies

Another easy one. Rather than remember the name of the movie theater and track down the website, whip out your cell phone at the office, or–holding my breath–crack open a newspaper, just type “movies” and your zip code.

Flight status

Just type in the airline and flight number to get information about the flight’s status.

flight status google search tips and tricks

+, -, *, /, % of

Don’t have a calculator? Embarrassed and need to figure out a basic function in a hurry? Just pop in your equation and Google will tell you the answer! On behalf of all Literature majors, thank you Google!

math google search tips and tricks

km to miles

I’ve definitely used this one a lot when I’m cooking (yes, Mom, I know what I do doesn’t really count as cooking) and it works with all units of measurement.

unit conversions google search tips and tricks

These have been around for ages, but they’re worth the refresher!
Post by Cricky Cicchetti