Category Archives: Organization

Google Analytics: Excluding traffic from specific IPs

google analyticsIf you have a new blog you’re definitely going to want to integrate it with all of Google’s tools (start by verifying your blog with Google Webmaster Tools – it’s has some good insights and it always pays to be in Google’s directory.) One of the most valuable free tools you have at your disposal is Google Analytics. When you’re setting this up, don’t forget the very important step of removing your own computer’s IP address (and, if your family is like mine, your parents’ IP addresses) from the results. Excluding traffic from those who will visit your site very frequently because of a close personal connection (or other reason) can help you get a better snapshot of the healthy of your website.

This is actually surprisingly easy. After you set up your Google Analytics account by installing a little tracking code into your website, just create a filter.

  • Select [Admin] –> [Filters] and choose the button [+New Filter]
  • Create a New Filter (type, predefined) and exclude the desired IP address. Not sure what your IP address is? Just type “my IP address” into a Google search bar and your IP address will be displayed at the top of your search results.

excluding IPs from search traffic google analytics

Now, enjoy tracking the traffic to your website! Now you’re tracking just the visitors that you want to be tracking! What are some other Google Analytics tips that you’ve found useful?

Post by Cricky Cicchetti

Relax, start scheduling content

If, like many small business owners, you are doing Inbound Marketing on top of everything else you have to do for your company, give yourself a break. Don’t let a busy week ruin the momentum you’ve been building–when you have a free afternoon, write a couple blog posts, craft some Tweets, and choose when they’ll go live. Give yourself some wiggle room and start scheduling content!

  • Time management – If you’ve already created something *and* pre-determined a schedule to share it on social platforms, you don’t have to worry if you have an unexpectedly busy day. Even if you’re stuck in a meeting, your blog post will still get published on time.
  • Higher quality – With all of this more efficient time management you can afford to spend time creating your content. Rather than hastily throwing together a blog post on your lunch break you can sit down and work on it when it better suits you.
  • Timing – Being able to choose exactly when something will go live is a blessing! Whether you want to time a post with a certain announcement, share something in a certain window of time in which you know you’ll have the biggest audience, or just stay on a predictable schedule so your followers know when to expect new content, scheduling can actually increase the effectiveness of your content.

That said, there’s also a lot of responsibility attendant with developing a content schedule. Scheduling is a tool like any other, it shouldn’t be used in every situation. Figure out how far in advance you can afford to plan.

  • Don’t get lazy! – Make sure your content stays current and fresh. Don’t spend a week creating content that will last you for two months. If you work too far out in advance you’ll lose the ability to provide fresh perspectives on new topics.
  • Don’t cheat! – Just because certain platforms make it easy to schedule  ”bulk Tweets,” don’t give in to the temptation! Check out this HubSpot article on the dangers of Tweet automation.  General gist is: Don’t outsource, keep Tweets un-spammy, and don’t schedule the same post multiple times or across multiple accounts. It will keep your Tweets more effective and genuine and keep you off the radar of spam catchers.
  • Don’t forget! - If you’re so busy that you’re scheduling things in a frenzy for very far in advance and then not revisiting your sharing timeline for a long time, you’ve got to be very careful. Don’t forget what’s going to be shared when and don’t let the end of the schedule sneak up on you!

What kind of content do you schedule? How far in advance do you plan?

Post by Cricky Cicchetti

Simplify Your Inbound Strategy

The problem: Before you can even get to marketing, you’ve got to simplify your inbound strategy! There are so many freestanding social platforms available that managing all of your accounts is becoming a bit of a headache. A whole industry has grown around the need to manage many distinct accounts. Many are leaping to social media management software or social media consultancy companies just to put off dealing with the confusion.

The solution: Don’t panic. Just de-clutter and re-organize so you can start fresh. Continue reading