Category Archives: Google+

Ride the Google Wave: Set up your G+ brand page!

All the cool kids are doing it, and in this case, you should be too.

Google plus brand page

As Google continues to hone its search algorithms and platform assimilation (oh hey, YouTube) we all get closer to a full integrated Internet that doesn’t have so many doors and gateways. A scary thought? Perhaps. An incredible opportunity for brands? You bet.

Plenty of cautionary tales have shown us that it never pays to try and trick Google. Now, Google is getting so good that it really pays to work with the search giant! By voluntarily giving your brand’s information to Google you allow Google to help you get your information to the people who are looking for it (if you’re a local business, you should definitely fill out your Google Places profile ASAP!) Set up your Google+ brand page, link your social platforms, website, and blog, and let Google do what Google does best: help connect people with the information they seek.  Continue reading

Man-Up: Be an Early Adopter

You can’t afford to be afraid of the unknown anymore.

 

Things are changing too quickly to find just one marketing strategy to rely on. It’s not enough to be smart–you have to be adaptable. When a new tool surfaces, it’s those who jump in first that get the joy of discovering and the benefits of being an early adopter.

Shockingly, people still resist updates and new features even when they know they’ll ultimately be forced to change. *cough* Facebook Timeline *cough* Pardon me, I have a sore throat.
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