Relax, start scheduling content

If, like many small business owners, you are doing Inbound Marketing on top of everything else you have to do for your company, give yourself a break. Don’t let a busy week ruin the momentum you’ve been building–when you have a free afternoon, write a couple blog posts, craft some Tweets, and choose when they’ll go live. Give yourself some wiggle room and start scheduling content!

  • Time management – If you’ve already created something *and* pre-determined a schedule to share it on social platforms, you don’t have to worry if you have an unexpectedly busy day. Even if you’re stuck in a meeting, your blog post will still get published on time.
  • Higher quality – With all of this more efficient time management you can afford to spend time creating your content. Rather than hastily throwing together a blog post on your lunch break you can sit down and work on it when it better suits you.
  • Timing – Being able to choose exactly when something will go live is a blessing! Whether you want to time a post with a certain announcement, share something in a certain window of time in which you know you’ll have the biggest audience, or just stay on a predictable schedule so your followers know when to expect new content, scheduling can actually increase the effectiveness of your content.

That said, there’s also a lot of responsibility attendant with developing a content schedule. Scheduling is a tool like any other, it shouldn’t be used in every situation. Figure out how far in advance you can afford to plan.

  • Don’t get lazy! – Make sure your content stays current and fresh. Don’t spend a week creating content that will last you for two months. If you work too far out in advance you’ll lose the ability to provide fresh perspectives on new topics.
  • Don’t cheat! – Just because certain platforms make it easy to schedule  ”bulk Tweets,” don’t give in to the temptation! Check out this HubSpot article on the dangers of Tweet automation.  General gist is: Don’t outsource, keep Tweets un-spammy, and don’t schedule the same post multiple times or across multiple accounts. It will keep your Tweets more effective and genuine and keep you off the radar of spam catchers.
  • Don’t forget! - If you’re so busy that you’re scheduling things in a frenzy for very far in advance and then not revisiting your sharing timeline for a long time, you’ve got to be very careful. Don’t forget what’s going to be shared when and don’t let the end of the schedule sneak up on you!

What kind of content do you schedule? How far in advance do you plan?

Post by Cricky Cicchetti

Inbound Traffic on a Budget: The Secret is Out

It used to be the case that whichever large brand had the most money to throw at advertising would get the best minds to create the best campaigns that would get them the most sales. Now that the playing field has been somewhat leveled by social media, engagement and content can travel further than ever before. For the first time, you don’t need thousands of dollars to bring in fantastic business for your company.

Of course, having a little extra money to spend can’t hurt… you could buy fancy fancy SEO consultancy services and programs, hire someone to redesign your website, and commission new research to create beautiful infographics, but what  can you do with literally no budget?  Continue reading

Ride the Google Wave: Set up your G+ brand page!

All the cool kids are doing it, and in this case, you should be too.

Google plus brand page

As Google continues to hone its search algorithms and platform assimilation (oh hey, YouTube) we all get closer to a full integrated Internet that doesn’t have so many doors and gateways. A scary thought? Perhaps. An incredible opportunity for brands? You bet.

Plenty of cautionary tales have shown us that it never pays to try and trick Google. Now, Google is getting so good that it really pays to work with the search giant! By voluntarily giving your brand’s information to Google you allow Google to help you get your information to the people who are looking for it (if you’re a local business, you should definitely fill out your Google Places profile ASAP!) Set up your Google+ brand page, link your social platforms, website, and blog, and let Google do what Google does best: help connect people with the information they seek.  Continue reading

Man-Up: Be an Early Adopter

You can’t afford to be afraid of the unknown anymore.

 

Things are changing too quickly to find just one marketing strategy to rely on. It’s not enough to be smart–you have to be adaptable. When a new tool surfaces, it’s those who jump in first that get the joy of discovering and the benefits of being an early adopter.

Shockingly, people still resist updates and new features even when they know they’ll ultimately be forced to change. *cough* Facebook Timeline *cough* Pardon me, I have a sore throat.
Continue reading

Simplify Your Inbound Strategy

The problem: Before you can even get to marketing, you’ve got to simplify your inbound strategy! There are so many freestanding social platforms available that managing all of your accounts is becoming a bit of a headache. A whole industry has grown around the need to manage many distinct accounts. Many are leaping to social media management software or social media consultancy companies just to put off dealing with the confusion.

The solution: Don’t panic. Just de-clutter and re-organize so you can start fresh. Continue reading