You can’t afford to be afraid of the unknown anymore.
Things are changing too quickly to find just one marketing strategy to rely on. It’s not enough to be smart–you have to be adaptable. When a new tool surfaces, it’s those who jump in first that get the joy of discovering and the benefits of being an early adopter.
Shockingly, people still resist updates and new features even when they know they’ll ultimately be forced to change. *cough* Facebook Timeline *cough* Pardon me, I have a sore throat.