The problem: Before you can even get to marketing, you’ve got to simplify your inbound strategy! There are so many freestanding social platforms available that managing all of your accounts is becoming a bit of a headache. A whole industry has grown around the need to manage many distinct accounts. Many are leaping to social media management software or social media consultancy companies just to put off dealing with the confusion.
The solution: Don’t panic. Just de-clutter and re-organize so you can start fresh. Continue reading