This is incredibly easy to do and incredibly satisfying to see. Author markup is just html that tells Google who wrote an article and where to draw information about them from. Here’s a little screen shot of a search result with author markup. It stands out from the search results around it because it has color, takes up more real estate, and shows a clear connection to a real person (yes, it apparently still matters.) Posts with author markup like this get more clicks than posts without it!
Step One: Set up your Google+ Profile
Easy peasy. Just visit your profile on Google+, click Edit Profile, and on the right hand side, fill in the URL of the website you contribute to. In my case, this is the daily blog I run for the company I work for and good ol’ Inboundtastic.
Next is just adding the email that you want to be available to those who are reading your blog. I put both of these emails under the “Work” section of my profile. Once it’s added, click Save. Now you’ll see a little blue “Verify” hyperlink next to the email you added. Go through the verification steps as prompted. Easy.
Now your Google+ profile (and your Google+ profile photo!) are ready to be linked to the wonderful content you’re going to spit forth into the world, regardless of what site is publishing it! See the example above? See where it says “More by Chad Pollitt?” Because he’s linked his articles to his Google+ profile, you can find all sorts of cool stuff that he’s written just by clicking on his name. Whoaaaah. The web just moved to a whole new level, right?
Step Two: Set up the link within the blog post
You’re going to laugh this is so easy. I won’t tell you how long it took me to figure this out because it’s embarrassing, but the html below is all that you need to have in your blog post (obviously inserting your own information, I’ve put all of the places you need to do this in green.) There’s also some html for a little G+ icon included below, you need that somewhere on your page too.
<address>Post by <a href=”mailto:firstname.lastname@example.org“>Cricky Cicchetti</a></address><a href=”https://profiles.google.com/104212631248024660526” rel=”author”><img src=”http://ssl.gstatic.com/images/icons/gplus-16.png” alt=”" width=”16″ height=”16″ />
Now, publish your blog post and wait. It took a few days before the link was processed for me, but it’s not some sort of static waiting period. In the meantime you can use the Rich Snippets Testing Tool to see if you’ve done it correctly.
Step Three: Enjoy
If you’re anything like me, when the link is processed, you’re going to call your friends and make them do an organic search for your blog post until they see your smiling face pop up in their search results. Feel free to repeat as necessary.Post by Cricky Cicchetti