Tag Archives: search algorithms

Inbound Traffic on a Budget: The Secret is Out

It used to be the case that whichever large brand had the most money to throw at advertising would get the best minds to create the best campaigns that would get them the most sales. Now that the playing field has been somewhat leveled by social media, engagement and content can travel further than ever before. For the first time, you don’t need thousands of dollars to bring in fantastic business for your company.

Of course, having a little extra money to spend can’t hurt… you could buy fancy fancy SEO consultancy services and programs, hire someone to redesign your website, and commission new research to create beautiful infographics, but what  can you do with literally no budget?  Continue reading

Ride the Google Wave: Set up your G+ brand page!

All the cool kids are doing it, and in this case, you should be too.

Google plus brand page

As Google continues to hone its search algorithms and platform assimilation (oh hey, YouTube) we all get closer to a full integrated Internet that doesn’t have so many doors and gateways. A scary thought? Perhaps. An incredible opportunity for brands? You bet.

Plenty of cautionary tales have shown us that it never pays to try and trick Google. Now, Google is getting so good that it really pays to work with the search giant! By voluntarily giving your brand’s information to Google you allow Google to help you get your information to the people who are looking for it (if you’re a local business, you should definitely fill out your Google Places profile ASAP!) Set up your Google+ brand page, link your social platforms, website, and blog, and let Google do what Google does best: help connect people with the information they seek.  Continue reading